Top Netics is an AI-native venture builder: we build and scale our own tech products across MENA, the US, Europe, and Africa — on our own and in partnership with investors, from first idea through launch and growth.
We’re looking for a Growth Marketing Lead who will build the marketing strategy for each product we create, while also shaping the marketing and brand of Top Netics as a company.
The role
The core of this role is building marketing strategy directly for the products we launch: growth strategy, funnel metrics, traffic allocation, an analytics dashboard. Alongside that — marketing and brand for Top Netics itself. The tasks here are global and strategic by nature. At the same time, this is a hands-on role: you’re comfortable getting into the details yourself — setting up a tool, digging into data, testing a hypothesis — when it’s needed, not just setting direction.
Your responsibilities * Build marketing strategy for each product we launch — from acquisition channels to positioning and growth. This is the core of the role. * In parallel, build out marketing and brand for Top Netics as a company. * Develop growth strategy: acquisition channels, funnels, growth hypotheses. * Build a funnel metrics system (acquisition → activation → retention → revenue) shared across all products. * Define a traffic allocation model — the principles for how budget and attention are distributed across products based on stage and potential. * Build an analytics dashboard that gives visibility into key marketing metrics in one place. * Integrate marketing with the sales system: align lead handoff between marketing and sales, shared funnel metrics, and end-to-end analytics from first touch to closed deal. * Introduce marketing processes and standards that scale to new products. * Lead the team that already handles content production — integrate that work into the overall marketing strategy and grow the team as needed. * Personally do hands-on work where needed: setting up campaigns, analytics, tests. * Use AI tools to speed up routine marketing work. * Work with founders and product teams to align on priorities and resources. * Track and optimize budgets and ROI.
What we’re looking for * Experience building marketing/growth strategy for a product from 0 to 1 — at a startup, digital agency, or venture — with 4+ years in marketing overall. * Hands-on experience with practical tools: analytics (GA4, Mixpanel, Amplitude or similar), basic CRM/marketing automation (HubSpot or similar) — no need for deep enterprise-level administration. * Experience coordinating with sales — lead generation, lead handoff, end-to-end funnel. * Experience leading a small team (for example, a content team). * Willingness to combine strategy with hands-on execution — this is a core requirement of the role, not a “nice to have.” * Comfort with ambiguity and the ability to create structure where none exists yet. * English — B2+ and above. * Proactivity.
Nice to have * Marketing experience with blockchain/Web3 or AI/ML products. * Experience working at a venture builder or a company with multiple owned products. * Experience using AI tools for marketing automation. * Experience launching products in international markets (MENA, US, Europe, Africa).
What we offer * The opportunity to build marketing strategy for every product we launch, and to shape growth for the company as a whole. * A marketing lead role with a team that already has content production resources in place — no need to start from zero. * Fully remote work. * A team that actively uses AI tools in its day-to-day work.
Important information * During the probation period, the company may use a time tracking tool to better understand workflows and optimize collaboration. * To help us better understand your expectations, please include your salary expectations in your CV, motivation letter, or email when applying. * By submitting your CV, you consent to the processing of your personal data by Top Netics in accordance with the Law of Ukraine “On Personal Data Protection.” This also includes processing your data in external systems to support the recruitment process.
