Quantum is a global technology partner delivering high-end software products that address real-world problems.
We advance emerging technologies for outside-the-box solutions. We focus on Machine Learning, Computer Vision, Deep Learning, GIS, MLOps, Blockchain, and more.
Here at Quantum, we are dedicated to creating state-of-art solutions that effectively address the pressing issues faced by businesses and the world. To date, our team of exceptional people has already helped many organizations globally attain technological leadership.
Our headquarters are located in Poland, with R&D offices across Poland, Ukraine, and Canada. We constantly discover new ways to solve never-ending business challenges by adopting new technologies, even when there isn’t yet a best practice.
If you share our passion for problem-solving and making an impact, join us and enjoy getting to know our wealth of experience! About the position Quantum is expanding its team and is looking for a Marketing Director to build and continuously optimize a predictable B2B demand-generation engine.
In this role, you will be responsible for turning ICP-focused traffic into qualified leads, sales opportunities, and measurable pipeline. You will combine strategic thinking with hands-on execution, experimentation, and analytics while working closely with the CEO, sales, business development, and internal marketing contributors. Your tasks will include: * Take part in developing and refining the company’s Go-to-Market strategy * Build and continuously optimize a predictable B2B demand-generation engine * Identify target markets, Ideal Customer Profiles, buyer personas, and customer journeys to tailor marketing efforts * Conduct market research to stay updated on industry trends, competitors, and market opportunities * Adjust marketing strategies based on research findings and business priorities * Ensure consistent brand messaging across all channels * Enhance the company’s brand presence and reputation * Develop and oversee digital marketing campaigns, including SEO, SEM, social media, and other relevant channels * Leverage analytics and attribution tools to measure campaign performance and marketing ROI * Plan and coordinate content creation and distribution across relevant channels * Collaborate with internal content creators to produce high-quality and engaging materials * Own the marketing-to-sales funnel from the first touchpoint to a qualified sales opportunity * Build and optimize inbound and demand-generation funnels focused on qualified leads and sales opportunities * Collaborate closely with the lead generation, sales, and business development teams to ensure marketing activities are aligned with the overall strategy * Allocate and manage the marketing budget effectively * Ensure the cost-effective use of resources while maximizing marketing ROI * Engage and coordinate with internal contributors and stakeholders * Identify and establish partnerships with other companies, industry experts, and relevant external partners * Manage relationships with external marketing agencies and vendors * Use data analytics to gain insights into customer behavior, campaign performance, and funnel efficiency * Continuously refine marketing strategies based on data-driven insights * Measure and optimize conversion rates, Cost per Lead, Customer Acquisition Cost, and marketing-sourced pipeline * Stay abreast of the latest marketing technologies and industry trends * Implement marketing automation and other tools to streamline marketing processes * Explore opportunities to leverage AI and machine learning to improve personalization and marketing efficiency * Develop and execute effective social media strategies and advertising campaigns * Optimize the company’s website and content for search engines * Invest in and optimize paid search campaigns where relevant * Regularly review marketing performance metrics * Be prepared to adapt and pivot strategies based on market conditions, business priorities, and performance data
We expect you to have: * 4+ years of hands-on B2B marketing experience, preferably in technology, SaaS, AI, Data Science, or other complex B2B products * Proven experience building and optimizing inbound and demand-generation funnels * Demonstrated ability to generate qualified leads and sales opportunities, not only website traffic or engagement * Strong understanding of B2B ICPs, buyer personas, customer journeys, and sales funnels * Experience working with longer B2B sales cycles and high-value deals * Strong analytical skills and experience working with GA4, CRM systems, and marketing analytics and attribution tools * Experience measuring and optimizing conversion rates, CPL, CAC, and marketing-sourced pipeline * Ability to work hands-on across strategy, experimentation, analytics, and execution * Experience collaborating closely with sales and business development teams * Excellent written and spoken English — B2+/C1 * Proactivity, ownership, and a strong sense of responsibility * Strong communication and facilitation skills
Key metrics to track: * Marketing-Sourced Pipeline * Marketing Qualified Leads * Inbound Lead → Opportunity Conversion Rate * Cost per Qualified Lead * Marketing-Sourced Revenue
We offer: * A strong team of experts and a healthy, supportive working atmosphere * Professional growth and opportunities to influence the company’s marketing strategy * Flexible working hours * The opportunity to work remotely * Bonus based on KPI achievement (TBD) * Direct collaboration with the CEO
Join Quantum and take a step toward your data-driven future.
