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Описание: |
We are looking for an experienced Growth Marketing Manager who can take ownership of customer acquisition and growth channels.
Responsibilities:
* Develop and execute a growth marketing strategy focused on customer acquisition and scaling growth channels.
* Identify, test, and launch new acquisition channels and growth opportunities.
* Develop SEO initiatives and identify opportunities to increase organic traffic.
* Analyze and optimize performance marketing activities (paid campaigns, traffic acquisition, conversion rates).
* Work with marketing analytics: analyze traffic sources, funnels, user behavior, and channel performance.
* Manage influencer marketing activities and collaborate with opinion leaders to develop new promotion channels.
* Develop PR initiatives and external partnership marketing activities.
* Organize and coordinate company participation in relevant industry conferences, exhibitions, and professional events.
* Identify networking opportunities, build industry relationships, and represent the company at relevant events.
* Develop affiliate marketing channels, work with CPA networks, and manage partnership programs.
* Identify growth opportunities within fintech, Web3, crypto, and other technology-driven industries.
* Build and implement marketing automation processes to improve efficiency and scalability.
* Establish tracking and reporting processes to measure marketing performance and support data-driven decisions.
* Continuously test growth hypotheses, analyze results, and scale successful marketing channels.
* Collaborate with business, product, sales, and other teams to achieve company growth objectives.
Requirements:
* Proven experience in Growth Marketing, Performance Marketing, Digital Marketing, or a similar role.
* Strong understanding of SEO fundamentals and organic growth strategies.
* Hands-on experience with paid acquisition channels and performance advertising.
* Understanding of marketing analytics, funnels, attribution, and conversion optimization.
* Experience working with influencers, PR, and partnership channels.
* Experience with affiliate marketing, CPA networks, or traffic arbitrage is a strong advantage.
* Ability to work with data and make decisions based on measurable results.
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