We’re looking for a Demand Generation & Marketing Operations Specialist who will take ownership of our HubSpot CRM funnel, driving the design and optimization of lead nurturing workflows, automated sequences, and promotional campaigns. This person will work closely with the Sales team to align marketing and sales processes, build and optimize lead scoring models, and continuously improve the lead journey from Marketing Qualified Lead (MQL) to Customer. The key objective of this role is to streamline the conversion process, improve lead qualification, increase conversion rates, and ensure an efficient, scalable revenue funnel.
Who are we?
We’re DATA.BET — a product-driven IT company transforming the world of sports, esports, and virtual betting with our innovative sportsbook solution. Since 2017, we’ve been building tech that directly shapes the industry. Our team of experts blends hands-on experience with AI technologies to deliver cutting-edge solutions that set new standards in betting.
Our key products — Odds Feed, AI-powered risk management system, and fast Single Page Application — help partners gain stable profits and a competitive advantage. Our team consists of more than 250 professionals.
Excited by the idea of being part of a fast-moving industry on the rise? Want to help shape trends and build a next-gen product that’s redefining the future of betting? Then join us — and share our passion for sports and tech!
What you’ll be working on: * Own marketing’s contribution to pipeline — define MQL criteria with sales, track funnel velocity from first touch to closed deal, and report pipeline attribution to leadership monthly; * Build, optimize, and maintain complex multi-stage nurture workflows, automated email sequences, and internal sales notification systems in HubSpot * Structure and run our Account-Based Marketing dashboard, tagging the target audience; * Design and execute multi-channel ABM plays — coordinated sequences across email, LinkedIn, retargeting ads, and content; * Own lead scoring model — build, maintain, and iterate based on real conversion data; * Own the technical execution of our email marketing strategy: segment lists, build responsive email templates, conduct A/B testing, and own end-to-end campaign execution and performance optimization; * Actively track conversion rates across the entire lifecycle, specifically focusing on the velocity of moving operators from MQL to Customer; * Build and present monthly attribution dashboards identifying which channels drive the highest-value pipeline; * Coordinate with Google Ads, PR, SMM & SEO managers on retargeting lists and ABM paid campaigns; * Align with the sales team & ensure all event and expo leads enter CRM with source tagging on the same day and trigger appropriate follow-up sequences; * Define the Tier 1 target account list in collaboration with sales, based on ICP
Must-have skills and experience: * 2+ years of experience in B2B Demand Generation or Marketing Operations (Experience in the iGaming / Sportsbook / Fintech sector will be a plus); * Strong English skills at least level B2+; * Hands-on HubSpot experience — you’ve built workflows, sequences, and lead scoring; * Proficient with Google Analytics 4, Tag Manager, and website visitor identification tools; * Familiar with ABM principles and participated in or supported ABM campaigns; * Strong data skills in Excel or Google Sheets — ability to translate data into actionable pipeline insights and campaign decisions; * Experience in collaboration with the Sales Team.
Why work with us?
We offer not just a job but an opportunity to be part of an innovative, and ambitious team that cultivates a positively charged atmosphere and an environment that fosters both professional and individual growth.
Your well-being and a supportive work environment are our biggest priority: * Flexible schedule and workplace options: enjoy the flexibility to work where and when you’re most productive. * 20 Paid+15 unpaid vacations: take time off to recharge with both paid and unpaid vacation options. * Day off for your birthday: celebrate your special day with a well-deserved day off. * Health insurance: take care of yourself and your well-being with comprehensive health coverage (in Ukraine only). * 22 Sick leaves: take enough time to recover with a sufficient sick leave allowance (12 unconfirmed including sick leaves for mental health + 10 confirmed) * Gifts and bonuses (wedding, child birth bonus, kindergarten allowance (in Ukraine only): get special perks to support you in various life situations and important moments.
What to expect next:
HR Interview ➡ Technical Interview ➡ Final Interview ➡ Background Check ➡ if we’re a match = Job Offer.
