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Описание: |
We are looking for a Mobile Growth Marketing Manager to take ownership of mobile product growth — from user acquisition and app store visibility to monetization and scaling.
This role is for someone who enjoys working at the intersection of marketing, analytics, and product, is comfortable making data-driven decisions, and knows how to turn growth hypotheses into measurable business outcomes.
What You’ll Do
* Develop and execute growth strategies for mobile applications.
* Own and evolve ASO strategy for App Store and Google Play (keyword research, metadata optimization, rankings, localization).
* Build and support SEO initiatives for mobile product landing pages.
* Conduct competitor and market research to identify growth opportunities.
* Launch, optimize, and scale paid user acquisition campaigns.
* Analyze user behavior and generate growth hypotheses to improve retention and monetization.
* Optimize acquisition and conversion funnels.
* Track performance and make decisions based on data and business impact.
* Run experiments and A/B tests to continuously improve product growth.
What We’re Looking ForExperience:
* 3+ years of experience in Mobile Growth Marketing, User Acquisition, or ASO.
* Hands-on experience promoting mobile applications with proven growth and monetization results.
* Strong understanding of the full mobile growth funnel: acquisition → activation → retention → revenue.
* Experience building and executing growth strategies using ethical / white-hat approaches.
* Strong understanding of key mobile growth and monetization metrics: CPI, CAC, LTV, ARPU, Retention Rate, Conversion Rate, Trial-to-paid Conversion, ROAS / ROMI, MRR, Churn Rate
* Experience working with: App Store & Publishing (App Store Connect, Google Play Console)
* ASO Tools: AppTweak, App Radar, AppFollow, Asodesk, ASO.dev
* Market & Competitor Analytics: data.ai, MobileAction, AppMagic, Sensor Tower
* Product Analytics: Firebase / Google Analytics for Firebase, PostHog
* Paid Acquisition: Google Ads, Apple Search Ads, Meta Ads, TikTok Ads
* English: Intermediate+
Nice to Have
* Basic SEO experience for mobile product landing pages.
* Experience using AI tools for ASO, SEO automation, and competitive analysis.
* Experience working with social platforms (LinkedIn, Reddit, Threads).
* Experience launching and scaling products across international markets.
What We Offer
* Opportunity to directly influence product growth and go-to-market strategy.
* High ownership and autonomy.
* Fast decision-making and low bureaucracy.
* International product environment.
* Freedom to experiment, test ideas, and build scalable growth processes.
* Work from Anywhere: The flexibility to work remotely or from our office, depending on what suits you best.
* Work-Life Balance: We support your well-being with paid vacation and sick leave to ensure you have the time you need to recharge. Enjoy a flexible schedule that fits your lifestyle.
* Competitive Compensation: Competitive compensation that reflects your experience and skills.
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