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About the Role
We are looking for a Senior User Acquisition Manager to own and scale TikTok as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end — strategy, scaling it to a 7-figure budget, campaign structures, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels.
This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable.
Responsibilities
Channel Ownership & Performance
* Own and optimise the TikTok ad account end to end — structure, bidding, budget allocation, scaling
* Drive efficient CAC and positive ROAS while sustainably increasing spend
* Open and scale new geos systematically — prioritise, test, and expand across a worldwide market map
* Prepare and present a clear weekly channel strategy with performance context and next moves
Creative Testing & Collaboration moves
* Run a high-velocity creative testing pipeline to identify winning angles, hooks, and formats
* Brief the creative team with data-driven feedback on what to produce next and why
* Manage creative fatigue proactively — detect decay early, rotate and scale winners fast
Analytics & Experimentation
* Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel
* Partner with the data team to apply attribution insights to scaling decisions
* Own the channel testing roadmap: audiences, bidding strategies, and landing funnels
Market & Platform Intelligence
* Track TikTok platform changes, ad-product releases, and policy updates that affect performance
* Research market trends, competitor creatives, and paid-social best practices
* Identify growth opportunities and bring tested proposals, not just observations
Qualifications
Must-Have Experience
* 3+ years of hands-on paid social experience, with TikTok as a primary channel you have owned
* Experience managing $200k+ in monthly ad spend with clear ROI accountability
* Proven track record scaling budgets efficiently while maintaining strong ROAS on TikTok
* Experience driving subscriptions through web funnels (web-to-web) for D2C products
* (optional)
* Multi-GEO expertise — running and scaling campaigns across multiple countries and languages, with independent scaling decisions
* Deep TikTok platform knowledge: account structures, audience targeting, bidding strategies, and creative testing methodology
* Advanced Excel skills plus proficiency in data — you build your own performance models and frameworks rather than waiting for reports
Operating Attributes
* Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight
* Highly analytical — every scaling and kill decision is grounded in data, not intuition alone
* Fast under load — runs TikTok’s nonstop testing cadence and multiple parallel workstreams without letting quality slip
* Growth-oriented — experiments continuously and scales what works for long-term performance
* Clear, direct communicator — presents insights, results, and recommendations to stakeholders in strong English
What’s Offered
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* Remote work environment (work from anywhere)
* Competitive compensation — details shared during interview
* Performance-based bonuses — exceptional results are significantly rewarded
* Company-provided MacBook (if needed)
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