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Описание: |
MGID is one of the world’s leading native advertising platforms, working with thousands of publishers and brands globally.
We are looking for a Senior Email & Lifecycle Marketing Manager to own and develop our global email marketing and lifecycle communication. Email is one of MGID’s key owned communication channels, used to engage prospects, clients, and partners across different stages of their relationship with the company.
We are looking for a proactive marketer who can not only execute campaigns but also identify communication opportunities, build automated journeys, improve segmentation, and use data and AI to make engagement more relevant and scalable.
Job requirements
Who you are:
* 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.
* Strong hands-on email marketing experience in a B2B environment.
* Experience building automated and trigger-based marketing journeys.
* Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties and campaign automation.
* Experience with lifecycle marketing, lead nurturing, activation, retention or reactivation programs.
* Strong understanding of segmentation, personalization, and behavioral communication.
* Strong analytical skills and ability to optimize communication based on data.
* Ability to independently identify opportunities and turn them into marketing initiatives.
Will be a plus:
* Experience working with global or multi-market campaigns.
* Ability to work cross-functionally with Product Marketing, Content, Design, Sales, and regional teams.
* Experience with AI tools and LLM-based marketing automation, including personalization, content adaptation, and workflow optimization.
* Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks.
* Experience with B2B SaaS, AdTech, MarTech, or other global B2B environments.
* Experience with multichannel lifecycle marketing, including push, messaging, chatbots, or website communication.
* Understanding of lead scoring, behavioral signals, segmentation, and database hygiene.
* Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements.
* Experience with campaign localization, A/B testing, and lifecycle marketing documentation.
Languages proficiency:
* English proficiency at Upper-Intermediate level or higher.
What will you do:
Email & Lifecycle Marketing:
Develop and continuously improve MGID’s global email marketing strategy.
Plan and execute communication across key lifecycle stages, including:
* lead nurturing;
* client activation;
* product adoption;
* retention;
* reactivation;
* upsell and cross-sell;
* product announcements;
* educational communication;
* newsletters;
* webinars and events;
* regional and global marketing campaigns.
Build communication journeys for both Advertiser and Publisher audiences, as well as other relevant MGID audiences.
Analytics & Optimization:
Define and monitor email and lifecycle marketing performance.
Track metrics including:
* delivery rate;
* open rate;
* CTR;
* reply rate;
* unsubscribe rate;
* conversion rate;
* activation and reactivation;
* engagement by audience and lifecycle stage.
Run structured experiments around:
* subject lines;
* messaging;
* content;
* timing;
* frequency;
* segmentation;
* personalization;
* automation logic.
Regularly analyze results and proactively recommend improvements.
Marketing Automation:
Build and optimize automated marketing workflows that make communication more timely, relevant and scalable.
Use HubSpot and other available tools to create:
* automated nurture sequences;
* trigger-based campaigns;
* lifecycle communication;
* event communication;
* re-engagement flows;
* client activation journeys;
* inbound follow-up workflows;
* behavioral communication.
The role should be comfortable working inside HubSpot and building B2B marketing workflows, but will not own the overall CRM architecture or HubSpot administration.
Work with Sales, Operations, and other stakeholders when changes to CRM structure, integrations, or data architecture are required.
Segmentation & Personalization:
Develop meaningful audience segmentation based on factors such as:
* lifecycle stage;
* client type;
* geography;
* industry;
* product interest;
* previous activity;
* campaign engagement;
* behavioral signals;
* commercial potential.
Continuously improve the relevance of communication through personalization and more granular audience targeting.
Inbound Marketing Automation:
Support the automation of MGID’s inbound flows for Publishers and Advertisers.
Help improve:
* lead follow-up;
* lead nurturing;
* segmentation;
* qualification;
* automated communication before Sales engagement;
* communication after initial Sales contact;
* re-engagement of leads that did not convert.
Inbound is one important application of lifecycle marketing, but not the sole focus of the role.
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