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Описание: |
WebSpellChecker is a product company that builds AI-powered text quality solutions used by engineers, businesses, and individual users worldwide. Our products help people communicate more clearly by providing spelling, grammar, and style correction across different platforms and environments. The core product is WProofreader, available as a software development kit (SDK) and browser extension that can be used as SaaS and on-premise solution.
We are currently looking for a Senior Marketing Manager to lead and elevate our marketing function. We highly value a data-driven approach and would like to hire a specialist who shares this mindset. If you are ready to transform our current gut-feel activities into systematic, measurable processes, don’t hesitate to apply!
What you will do
* Build marketing strategies and campaigns.
* Define, implement, and monitor key performance metrics regularly.
* Sharpen our value proposition and unique selling points.
* Explore and validate new market opportunities.
* Keep a close eye on competitors.
* Build and execute GTM plans for new markets or niches.
* Identify and test acquisition channels without relying on massive paid ads budgets.
* Conduct customer interviews, define our Ideal Customer Profile (ICP) and Buyer Personas.
* Analyze user journeys on our website. Find out where users drop off and fix the funnel to drive target actions.
* Collaborate closely with BizDev and Product Development teams, manage a content specialist.
Knowledge and skills required
* 4+ years in Product Marketing, Growth Marketing or related roles, with at least 3 years focused on B2B products.
* Experience working as a solo marketer or within a small team. Knowledge how to build from scratch and comfort executing with your own hands.
* Fluency in English.
* Strong data analysis skills. Deep understanding of which metrics are important and how they can be improved.
* Experience conducting customer interviews. Solid understanding of customer buying journeys and decision-making processes.
* High level of proactivity and autonomy.
Would be a plus
* Working experience with similar products.
* Experience building a marketing function from scratch.
We offer you
* Flexible schedule.
* Long-term employment.
* Assistance in professional growth through educational programs and conferences.
* Everything you need to set up a modern workstation/laptop.
* Generous number of paid days off and sick leaves.
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