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A. Partner Management & Retention
* Build and execute account management and retention strategies for publishers, media buyers, and network partners by tier (Performance/Area/Size).
* Develop a detailed Account Plan for each partner, covering supporting GEOs/offers insights, marketing materials, planned lead volume, AR, payout, lead quality, and growth targets.
* Forecast traffic, revenue, commission budgets, and incentives for each publisher tier.
* Maintain close relationships with top partners, ensuring a retention rate of over 90% (need to check by data).
* Implement loyalty, reactivation, and incentive programs to boost performance and engagement.
B. Deal & Support Policy Management
* Develop and continuously optimize the overall Deal Policy Framework for the AM department, including:
* Payout Structure: levels, duration and adjustment conditions.
* Approve Rate Commitment: guidelines that AMs can commit to publishers.
* Landing Page & Policy: usage rules for LPs, A/B tests, creatives, and traffic sources.
* Promotion & Incentive Schemes: exclusive offers, volume-based bonuses, and lead-push incentives.
* Testing Budget: controlled budget allocation for testing campaigns or onboarding new potential publishers.
* Supervise all deals proposed by AM Managers, ensuring compliance with approval processes and framework limits.
* Evaluate offer performance (ROI, AR, lead quality) and adjust policies on a weekly/monthly cycle.
* Prevent over-commitment risks (e.g., excessive payout or AR promises) that could impact the P&L.
C. Performance Optimization
* Oversee end-to-end performance (Lead → AR → DR → ROI) across publisher tiers, GEOs, and verticals.
* Collaborate with Product, Data, and Ops teams to analyze offer performance, identify bottlenecks, and propose optimization actions.
* Maximize ROI for both publishers and advertisers through payout efficiency, conversion optimization, and balanced compensation strategies.
* Build and maintain AM performance dashboards to track deal efficiency, lead volume, lead quality, AR, PO, and ROI.
D. Cross-functional Collaboration
* Collaborate closely with the BD Director to ensure alignment between acquisition and retention efforts:
* Receive partner handovers after onboarding approval; manage onboarding and activation.
* Establish a two-way reporting mechanism (AM ↔ BD) to periodically review the partner portfolio, define development roadmaps, and reactivate dormant partners.
* Contribute to the Partner Tiering Framework, classifying partners based on value and growth potential.
* Provide market insights from active network operations (GEO performance, vertical trends, publisher feedback) to support BD in deal negotiations and GEO expansion.
* Work with Product & Operations teams to jointly address issues and optimize offers based on feedback related to sales performance, lead quality, DR, and LP insights.
* Coordinate with Finance: ensure accurate payout and compliance within allocated budget limits.
E. Team Leadership
* Support recruitment, training, and development of AM Managers based on skill level and performance.
* Establish competency frameworks, career paths, and KPIs for each AM role.
* Manage operational costs and payout efficiency to maximize departmental profitability.
3. Reporting Structure
* Direct report: Affiliate Managing Director (Affiliate MD)
* Cross-functional collaboration: BD Director, Product, Operations, Finance
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