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Описание: |
AcidSoft is looking for an experienced Apple Search Ads (ASA) & ASO Specialist to join our team and work with an international client on the launch and growth of a new iOS application.
We are looking for someone who combines strong Apple Search Ads expertise, ASO knowledge, mobile app acquisition experience, and a solid understanding of attribution and analytics.
What you will do1. Pre-launch strategy
* Understand the app, target audience, monetization model, and acquisition goals
* Review the App Store positioning and identify potential issues affecting paid acquisition
* Develop the initial Apple Search Ads strategy
* Define campaign structure, targeting, budgets, and bidding approach
* Identify everything that needs to be prepared before launch
2. Apple Search Ads setup
Build and configure the ASA account and campaign structure from scratch, including:
* Brand campaigns
* Generic / non-brand campaigns
* Competitor campaigns
* Discovery campaigns
* Exact and broad match keywords
* Negative keywords
* Geographic targeting
* Budgets and bids
* Campaign and ad group organization
The goal is to build a clean, scalable campaign structure, rather than putting all keywords into a single campaign.
3. Keyword research & ASO
* Conduct comprehensive keyword research
* Identify high-intent and commercially relevant keywords
* Analyze search volume, competition, and relevance
* Build and maintain keyword lists
* Develop a negative keyword strategy
* Identify new keyword opportunities based on campaign performance
* Work with the team on App Store positioning and ASO improvements
4. Tracking & attribution
This is a key part of the role.
You should understand mobile app attribution and post-install measurement, not just impressions, taps, and installs.
You will be expected to:
* Configure and validate Apple Search Ads attribution
* Work with mobile measurement / analytics platforms such as AppsFlyer, Adjust, Singular, or similar
* Define the events that should be tracked after installation
* Analyze user quality and post-install behavior
* Measure CAC / CPA where applicable
* Analyze ROAS / LTV where applicable
* Identify and troubleshoot attribution discrepancies
* Coordinate with developers and the product team when technical implementation is required
5. Launch & optimization
After launch, you will actively manage and optimize campaigns:
* Optimize bids and budgets
* Analyze search terms and keyword performance
* Harvest new keywords
* Expand negative keyword lists
* Scale winning keywords
* Pause inefficient keywords
* Test new keyword groups
* Identify wasted spend
* Improve CPI, CAC, and conversion rate
* Restructure campaigns when necessary
* Scale acquisition while maintaining efficiency
6. Reporting & analytics
We need actionable insights, not just dashboards and numbers.
Your reports should cover:
* Spend
* Impressions
* Taps
* TTR
* Installs
* Conversion rate
* CPI
* Keyword-level performance
* Campaign-level performance
* Post-install performance
* CAC / CPA
* ROAS / LTV where applicable
The key principle is:
What happened → Why it happened → What you changed → What happened afterward → What you recommend next
Requirements
* Proven hands-on experience with Apple Search Ads
* Experience launching and scaling iOS apps from scratch
* Strong understanding of ASO and App Store search
* Strong keyword research skills
* Experience with mobile app attribution and analytics
* Understanding of post-install events and user quality analysis
* Experience optimizing paid app acquisition campaigns
* Strong analytical and problem-solving skills
* Ability to work independently and take ownership of results
* Ability to communicate clearly with developers and product teams
* English — Intermediate or higher
It will be a plus
* Experience with subscription-based mobile apps
* Experience with ROAS / LTV optimization
* Experience scaling apps from initial testing to significant acquisition budgets
* Knowledge of SKAdNetwork and Apple’s attribution ecosystem
* Experience working with international markets
* Experience combining paid acquisition with ASO strategy
What we offer
* Remote work
* International projects and clients
* Flexible schedule
* Opportunity to work with a new product from the pre-launch stage
* Long-term cooperation and potential involvement in multiple products
* Competitive compensation based on experience and expertise
If you have hands-on experience with Apple Search Ads and can demonstrate real acquisition results, we would be happy to hear from you.
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