MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products. At MacPaw, we believe humans and technology can reach their greatest potential together. MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company’s culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
We build apps that empower millions of Mac users globally. Data has always played a key role in shaping our products, from major strategic decisions to daily improvements. Now we’re seeking a Product Marketing Analyst to help us keep data clean, relevant, and actionable. You will monitor and maintain the health of our product’s analytical ecosystem — from dashboards to ad tracking. You’ll be a key partner to marketers, helping to make sense of user behavior, evaluate experiments, and support strategic initiatives with data that matters.
Your mission will be ensuring the marketing teams always have access to reliable insights, dashboards, and reports that truly support decision-making.
Interested? Apply now and let’s create data-driven magic together
In this role, you will: * Analyze sales funnels, investigate metric anomalies via segment analysis, and measure brand activity impact to drive growth * Design and configure cross-domain tracking (GTM/SGTM) ensuring high data quality and GDPR compliance * Proactively communicate insights and hypotheses to stakeholders, translating complex data into clear business actions * Adapt and maintain existing dashboards and data models for continuous funnel monitoring * Own the full website A/B testing lifecycle from hypothesis formulation to statistical analysis to boost conversion rates * Use AI tools to accelerate exploratory analysis, code writing, and automated reporting
Skills you’ll need to bring: * Strong critical, systemic, and analytical thinking * Advanced SQL skills and confidence working with large datasets * Hands-on experience with BI tools (we use Google Data Studio) * Understanding of unit economics * A track record of finding insights in data, investigating root causes, and building reports for different levels of decision-making * At least upper-intermediate level of English for communication with the American office and fluent Ukrainian
As a plus: * Solid understanding of Web Analytics & Tracking (GA/GTM) * Familiarity with DBT, Git * Understanding of statistics, probability theory, and A/B testing platforms (e.g., Growthbook) * Knowledge of specifics of tracking digital marketing channels (Google Ads, ASA, Affiliate) * Practical GDPR-compliance experience * Leveraging AI tools (Claude Code etc) for everyday workflows
What We Offer: * We are a Ukrainian company, and we stand with Ukraine against the russian aggression We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible. * We are committed to our veterans Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve. * Hybrid work model Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process. * Your health always comes first We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses. * Flexible working hours You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation. * Space to grow both professionally and personally Education opportunities to grow both hard and soft skills, annual development reviews, and internal community. * Teams we are proud of We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback. * Office designed for people (and pets) Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs). * Time-off policy that covers life’s needs Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw. * Join social initiatives with MacPawCares MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place. * We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. * ome benefits are under development, and new adjustments are possible.
