Values Value is a recruiting agency specializing in game development. We’re currently searching for a UA Manager on behalf of our client — a publisher of hybrid-casual and midcore mobile games that helps developers quickly test, build, and launch their products.
This isn’t a role for someone still finding their footing. Our client needs a seasoned, self-sufficient UA professional who has owned large-scale budgets — ideally $1M+/month in spend, with $500K+ as the floor. You’ve run campaigns on casual, midcore, multiplayer, or other in-app monetized titles, and you know how to drive performance at scale without hand-holding.
If you’re the kind of person who comes in with a plan, executes independently, and pushes spend profitably — this one’s for you. For which tasks (responsibilities)? * Launch and manage paid UA campaigns across Facebook, Google Ads, AppLovin, and other in-app sources to drive installs for mobile games * Optimize campaigns to hit KPIs and scale what works * Analyze campaign and user performance: CPA, ARPPU, LTV, ROMI, CVR, Retention, and beyond * Build hypotheses, test them, and draw conclusions quickly — we don’t wait months for answers * Contribute to product growth strategy — your ideas are heard here
What kind of professional are we looking for? * 3+ years in mobile UA — or a strong mid-level with solid in-app experience in casual or midcore games * Hands-on experience with Facebook Ads, Google Ads, or AppLovin — deep expertise in at least one, curiosity to run them all * Fluent with mobile metrics in practice — you can read LTV curves, spot Retention anomalies, and actually calculate ROMI * You actually play games and know the market from the inside — this one’s not a checkbox * You use AI tools in your workflow — not afraid to experiment * English at a working level * Proactive, fast, and energetic — you spot what needs to be done without waiting to be told
What is important for us in a person? * Self-starter
You don’t wait for a task — you spot what needs doing and get on with it * Results-driven
You care about outcomes, not activity. Process is a means, not the goal * Honest with yourself
If a hypothesis didn’t work, you admit it fast and move on — no ego in bad ideas * Fast switcher
You shift between tasks and priorities without losing quality or momentum * Gamer by nature
You play games with a professional eye — and you understand why some mechanics stick * Always learning
New ad formats, AI tools, market shifts — you’re on it before anyone asks you to be Why do we enjoy working here? We’re growing — and you’ll see it. Revenue, margin, and spend go up year over year. Monthly company-wide calls give everyone full visibility into the numbers — no smoke, no spin.
You’ll learn fast and stay sharp. Full access to training on any channel or AI tool you want to explore. Conferences worldwide if you have the English for it.
Small team, big access. Everyone sees data across all projects. You get direct line to the founders — no layers, no gatekeepers.
Zero bureaucracy. No pointless reporting rituals. Initiatives are welcome. Self-management is the default, not the exception.
Things move. A partner deal can be signed in a day. We’ve launched a midcore multiplayer from zero — that’s the kind of work you’ll be part of.
Strong creative infrastructure. In-house video production team covering gameplay, playable ads, and outsource — built to support UA properly.
And yes, we do team trips. Maldives, Seychelles, Georgia — we take the offsite seriously. What are the conditions and bonuses? * Fully remote with a B2B contract or full-time employment in Cyprus * Flexible hours * Paid vacation & sick leave
The selection process * Screening with recruiter * Interview with CMO * Final interview with co-founders * Job offer
