We’re Applyft— an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of 8 apps in Family Safety, Parental control and AI Spheres.
Now we are looking for a Lead PPC Specialist who will be responsible for managing and leading the Google direction for our new project
What you’ll do: * Plan, launch, and optimize PPC campaigns across Search, Display and pMa * Manage advertising campaigns to drive qualified leads, online sales, and ROAS growth Conduct keyword research and competitor analysis to identify high-converting search opportunities on market * Monitor campaign performance daily and optimize bids, budgets, audiences, and ad creatives to improve CPA and conversion rates * Develop and test ad copy, landing pages, and audience strategies through continuous A/B testing * Implement and maintain conversion tracking using GA 4, GTM and enhanced conversion tracking * Analyze campaign data and prepare performance reports with actionable insights * Manage monthly advertising budgets and ensure efficient allocation across campaigns and product categories * Stay updated on industry trends, algorithm changes, and new features within Google Ads and digital advertising platforms
Your professional qualities: * 3+ years of experience as PPC/UA Manager * Experience of working with web funnels for mobile apps * Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools * Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale * Experience of managing big budgets * Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS) * Proficiency in Google Sheets / Microsoft Excel * English level — Intermediate * Strong analytical skills with a focus on data-driven decision * Experience of working on multiple projects
Will be a plus: * Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc) * Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer) * Experience of working with BI systems
We offer: * Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world * Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days. * Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow * Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens * Knowledge sharing: We are glad to share our knowledge and experience in our internal events * English Lessons: We provide corporate English lessons to support your professional and personal growth. * Professional Development: Annual learning budget for courses, training, certifications, and conferences. * Public Holidays: You receive days off according to the official public holidays of your country of residence. * Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.
