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Описание: |
Dripify is a pioneering remote-first IT product company specializing in the development of outreach automation products. We empower businesses by enhancing the efficiency and organization of their hiring, sales, and marketing communication processes. Our innovative solutions redefine the way companies approach outreach, making interactions more effective and seamless.
Dripify is entering a new stage of growth — where outbound becomes a structured, scalable acquisition channel alongside our strong product-led growth motion.
We’re looking for a Demand Generation Manager (Outbound) who will own this engine end-to-end — from infrastructure setup (domains, mailboxes, LinkedIn accounts) to outreach strategy, copy, testing, and lead generation performance.
This role is strategic + hands-on. You’ll build the infrastructure from the ground up, write and test the messaging, manage the tooling and account ecosystem, and iterate relentlessly until outbound becomes a predictable source of qualified leads, while the Sales team focuses on larger, mid-market and enterprise accounts.
You will define how Dripify shows up in cold outreach at scale — owning all SMB lead generation efforts end-to-end.
This is a remote-first, high-impact role with direct influence on revenue generation and the opportunity to build a serious outbound function as the company grows.
Requirements
* 3–6+ years of experience in outbound sales / SDR/BDR / lead generation/growth.
* 2+ years experience working in B2B SaaS industry.
* Proven experience with cold outreach via LinkedIn and email at scale.
* Strong understanding of email infrastructure: domains, mailboxes, warm-up, deliverability, spam avoidance.
* Experience managing or working with multiple LinkedIn accounts (including scaling outreach safely).
* Hands-on experience with A/B testing outreach campaigns (angles, copy, targeting).
* Strong copywriting skills for cold messages and sequences.
* Analytical mindset: ability to interpret campaign data and optimize performance.
* Experience working with SMB segments (high-volume outreach).
* Strong organizational skills — ability to manage multiple campaigns, assets, and experiments simultaneously.
* High ownership and execution speed.
* B2-C1 level of English.
Responsibilities
* Develop and continuously refine the outbound strategy: ICP definition, channel prioritization, messaging angles, and sequencing logic.
* Build and manage the full sending infrastructure from scratch: domains, DNS configuration, mailbox warm-up, rotation schedules, and volume management.
* Manage a portfolio of LinkedIn accounts — monitoring health, profile content, activity limits, and more.
* Design and run multi-channel outbound campaigns (email + LinkedIn) targeting SMB accounts.
* Write outreach copy (cold emails, LinkedIn messages, follow-up sequences) and continuously iterate based on performance.
* Build and maintain a structured A/B testing engine with clear hypotheses, single-variable tests, and documented learnings.
* Own list building and segmentation — sourcing, cleaning, and enriching leads using Sales Navigator and other tools you might need.
* Own all SMB outreach efforts end-to-end, from first touch to sale.
* Track and report on core metrics: positive reply rate, free trial rate, and pipeline generated.
* Ensure LTV of customers acquired through outbound consistently exceeds the cost of running it.
* Maintain a clean qualification and handoff process to the Sales team, who handle larger ABM and enterprise accounts.
Work conditions
* 100% remote position, providing flexibility and work-life balance.
* Competitive salary reflecting your skills and expertise.
* 24 days of paid vacation per year to recharge and relax.
* 10 days of paid sick leave.
* Educational opportunities.
* Compensation budget for medical and hobby/sport expenses.
* Generous budget for birthdays and anniversaries.
* Online and offline team events.
* A collaborative and innovative work environment with passionate team members.
Hiring process:
✅Interview with Recruiter — ✅Test task — ✅Interview with CMO & CEO — ✅Reference check— ✅Offer
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