SBC Performance drives scalable growth for brands ready to expand globally.
Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine. Trusted by 200+ companies, managing $150M+ in ad spend.
Scale faster. Grow smarter.
We are currently looking for a Product Marketing Manager (Funnels & Email Automation) who will own the development and optimization of web funnels and lifecycle communication. This role focuses on improving conversion rates, scaling experimentation, and building high-performing growth systems for our digital products across international markets.
Key Responsibilities * Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation). * Analyze user behavior and identify conversion bottlenecks across the funnel. * Design and run A/B tests and growth experiments to improve key funnel metrics. * Launch and scale multiple funnel experiments weekly across different markets. * Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation. * Work with product analytics tools to track performance and identify growth opportunities. * Collaborate closely with product, engineering, design, performance marketing, and creative teams. * Ensure strong alignment between ad messaging, landing pages, and product experience. * Conduct user and market research to better understand user motivations and behavior. * Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).
Requirements * 3+ years of experience in Product Marketing, Growth Marketing, Lifecycle Marketing, or similar B2C roles. * Proven experience building and optimizing web funnels for digital products. * Demonstrated success improving conversion metrics through experimentation and A/B testing. * Strong analytical mindset and ability to work with funnel metrics and user behavior data. * Hands-on experience with email marketing and lifecycle automation (flows, segmentation, triggers). * Experience with product analytics tools such as Google Analytics, Looker Studio, Amplitude, PostHog, or similar platforms. * Good understanding of payment infrastructure and web funnel setups. * Strong collaboration skills and ability to work in cross-functional teams. * Upper-Intermediate English or higher.
Nice to Have * Experience working with international markets (US, EU, UK, LATAM). * Background in companies with a strong performance marketing culture. * Experience with subscription-based digital products. * Familiarity with EdTech, AI-driven products, or lifestyle apps.
What We Offer * Remote work * Competitive compensation * Flexible working hours (start between 9:00–11:00 CET) * All necessary equipment * Paid vacation and sick leave * Educational support (certifications, courses, and training reimbursement) * Company events and internal knowledge-sharing initiatives * Transparent communication and an open feedback culture
