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SYNCO — is not just a recruiting agency, we are venture partner built for messy, high-potential stages where others hesitate. We work side by side with founders, helping them build the systems and functions that turn early traction into scalable businesses.
Now, we’re looking for a Product Marketing Lead for our partners — product company which build thoughtful digital health&fitness products. We’re looking for a strategic thinker and hands-on executor who will own the product marketing function, guide the team, and drive growth by aligning user needs with business goals.
What to expect:
— Global focus: Tier-1 markets (US & beyond) with proven traction and clear room to scale;
— AI-first approach: smarter workflows and a clean, personalised user experience;
— Experimentation at the core: a strong setup with a funnel builder, deep analytics, and continuous A/B testing;
— Focus on product: acquisition is driven by experienced UA, Creative, and PPC teams — you focus on product growth and impact;
— Direct collaboration with the CEO: built 10+ successful products in the niche and actively involved in product decisions;
— Fast-paced execution: quick decisions, real ownership, and no unnecessary approvals;
— Clear growth path: real opportunities to grow into Lead, Head, or GM roles as the company scales.
What you will do:
— Own the full product marketing strategy and roadmap — from audience insights and value proposition to positioning, pricing, and go-to-market execution;
— Lead a PMM function, fostering collaboration, ownership, and high execution standards;
— Design, test, and scale new monetization approaches that outperform market benchmarks and drive sustainable LTV growth;
— Lead conversion optimization across key funnel stages (onboarding to purchase), with emphasis on web flows, monetization models, and pricing strategies;
— Oversee and guide experimentation — ensure structured A/B testing, data interpretation, and learning loops across the team;
— Partner with Product, UA, and Creative Production to align user acquisition, messaging, and retention around unified growth goals;
— Translate insights from user research and market analysis into actionable strategies that inform product and creative decisions.
What we’re looking for:
— 4+ years of experience in Product Marketing, Growth, or Product roles, including at least 1 year in a leadership or senior capacity;
— Proven success working with B2C subscription-based products;
— Strong expertise in conversion optimization, monetization, and pricing strategy (web experience highly preferred);
— Experience in leading experimentation frameworks — from A/B testing to data-driven iteration;
— Deep understanding of unit economics, performance metrics across acquisition, activation, and retention;
— Ability to conduct and synthesize market, competitor, and user research into clear strategic direction;
— Excellent cross-functional leadership skills — able to align PMM, UA, Product, and Creative teams toward shared goals;
— Critical thinking, growth mindset and comfortable influencing both strategic and operational decisions;
— Confident English (B2+).
What we offer:
— Work from anywhere with a fully remote setup that adapts to your lifestyle;
— Flexible working hours that align with your most productive rhythm;
— Basic benefits package, including paid vacation, sick leave, and more;
— Personal and professional support, with advocacy available when you need a hand;
— Access to a curated corporate library filled with resources to fuel your continuous learning and development.
We’re not looking for someone to just “join the team” — we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one.
If that sounds like you — send over your CV, and let’s talk!
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