Location: Flexible (Hybrid / Remote), Europe Type: Full-time About our client Our client develops digital products in the personal growth & wellbeing space, serving a global B2C audience. The company operates in a high-growth environment where marketing directly drives business performance, not vanity metrics. They are building a more structured and scalable growth engine and are looking for a marketing leader who can own this transformation. The product is accessible to users in more than 130 countries.
The goal of the Head of Marketing (Growth & Performance) role is to turn fragmented activities into a systematic, predictable, performance-driven growth model that directly impacts revenue, retention, and user acquisition efficiency. This is a leadership position with real influence on business outcomes. What you will own • End-to-end marketing strategy and performance outcomes • User acquisition and growth channel effectiveness • Performance funnel approach: from creative to conversion in subscription • Budget allocation, scale and ROI logic • Experimentation frameworks and testing culture • Alignment between marketing, product, and analytics • Building processes that scale, not manual tactics,
• Сreative ads management process
Success in this role is measured by business metrics, not campaign volume. Who we are looking for We are looking for a growth-oriented marketing leader, not a traditional brand marketer. * Proven B2C marketing experience (non-negotiable) * 4+ years of marketing experience, with at least 2 years in leadership roles • Deep understanding of performance & growth mechanics (Meta, Google Ads, TikTok) with large budgets • Experience scaling paid acquisition channels • Strong command of unit economics (CAC, LTV, ROAS, retention) • Ability to connect creatives, funnels, and analytics into one system • Experience working in product-centric or startup environments • Comfort operating in evolving, imperfect structures • High ownership and accountability mindset
This role will not suit profiles primarily focused on:
We value commercial thinking, structured problem-solving, and execution maturity. What our client offers * Real ownership of growth and marketing decisions • Direct impact on core business metrics • Ability to design and implement scalable systems • Fast decision cycles and low bureaucracy • Strong product and data environment • Space for experimentation and strategic influence
This is a role for someone who wants visible impact and leverage. Hiring Process The evaluation process focuses on how you think and operate, not generic interviews. * Intro Conversation — Discussion of background, growth experience, and problem-solving approach. * Deep-Dive Interview — Focused on marketing strategy, scaling logic, metrics, and decision frameworks. * Analytical / Case Exercise — A practical scenario reflecting real business challenges. We assess reasoning, prioritization, and commercial thinking. * Final Discussion — Alignment on expectations, ownership scope, and success definition.
What else client offers
— An office with a reliable shelter, generators, satellite internet, and other amenities(Kyiv, Lviv, Warsaw, Madrid).
— Access to our corporate knowledge base and professional communities.
— Personal development plan.
— Compensation for English language learning, external training, and courses.
— Medical insurance and full sick leave compensation.
— Company doctor and massage in the office.
— Sports activities: running, yoga, boxing, and more.
— Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. Besides that, we provide 20 paid vacation days per year.
