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Описание: |
InfluenceProServices builds and launches multiple B2C web products, connected mobile apps, and standalone applications one after another.
We are looking for a Marketing Manager who will build and own the marketing function from zero for B2C mobile and web products. Hands-on: you write the content plan, run social media, launch campaigns, manage external channels, and work with media buyers — while setting tasks for the design team on all visual assets.
You’ll be working with Tier 1 (US, UK, DE, CA, AU) and Tier 2 (Eastern Europe, SEA) markets.
What you’ll do
Social media & content
* Build and execute a content plan across platforms (Instagram, Facebook, TikTok, YouTube, X)
* Write and publish posts — copy is yours, visuals are produced by the design team
* Set clear briefs for designers: illustrations, animations, short-form video, stories, carousels
* Track social media KPIs (reach, engagement rate, follower growth, CTR, CPC, CPM) and adjust strategy based on data
* Adapt content strategy per market: Tier 1 (US, UK, DE) and Tier 2 (Eastern Europe, SEA) — different audiences, different messaging
Funnels & campaigns
* Build acquisition funnels: social → landing page → conversion (lead, signup, purchase)
* Launch and manage quiz funnels for lead generation
* Set up and run paid campaigns in collaboration with media buyers — provide creatives, audiences, and goals; analyze ROAS and CAC together
* Work with analytics tools (Google Analytics, UTMs, Meta Pixel, platform analytics) to track performance end-to-end
PR & external channels
* Write blog articles, guest posts for external publications, and SEO-driven content
* Write press releases and coordinate media outreach
* Prepare and conduct interviews (written or podcast format)
* Manage company presence on review platforms (Trustpilot, G2, Capterra) — respond to reviews, generate positive ones
* Engage in community channels (Reddit, Product Hunt, niche forums, Slack/Discord communities) — not spamming, but genuine participation
Cross-functional
* Work with media buyers: brief them on positioning, provide assets, review performance, iterate on creatives
* Collaborate with product and design on launch campaigns, feature announcements, ASO
* Report on marketing KPIs weekly/monthly: traffic, leads, conversion rates, CAC, LTV, ROAS, channel-level performance. Own the marketing dashboard
Requirements
* 3+ years in B2C marketing with hands-on SMM experience
* Proven track record building marketing channels from scratch — not just maintaining existing ones
* Hands-on experience running Instagram, Facebook, TikTok, YouTube, and X — not just one platform
* Experience marketing to Tier 1 (US, UK, DE, CA, AU) and/or Tier 2 (Eastern Europe, SEA) audiences — understands geo-specific content adaptation
* Strong copywriting: social posts, blog articles, press releases, ad copy — all in English
* Experience creating and managing content plans across multiple platforms simultaneously
* KPI-driven: tracks and reports on CAC, LTV, ROAS, CPL, conversion rates, engagement metrics — can build and maintain a marketing dashboard
* Can set clear, actionable briefs for designers (knows what to ask for: format, dimensions, mood, references)
* Funnel thinking: understands the path from impression to conversion, knows where users drop off
* Experience with quiz tools (Typeform, Outgrow, involve.me, or similar)
* Working knowledge of analytics: Google Analytics 4, UTM tracking, Meta Pixel, platform analytics, Looker Studio or similar dashboards
* Experience working with media buyers or performance marketers — can brief, review results, iterate on creatives together
* Experience with review platforms (Trustpilot, G2) and community engagement (Reddit, Product Hunt)
* Comfortable with AI tools for content (Claude, ChatGPT, Midjourney) — uses them to move faster, not to replace thinking
* English: Upper-Intermediate+ (working language for content and communication)
Nice to have
* Experience with AI creative tools (Nano Banana, AdCreative, or similar) for generating and iterating on ad creatives at scale
* Experience launching on Product Hunt
* SEO basics: keyword research, on-page optimization, link building awareness
* Email marketing and automation
* Video scripting for short-form content (Reels, TikTok, Shorts)
Hiring process
CV & portfolio review → Recruiter call → Test case → Technical interview (CCO) → Final interview (optional, CEO, CCO) → Offer
What we offer
* Remote-first culture with flexible working hours
* 24 days of paid vacation and sick leave
* Opportunity to work in a dynamic environment with professionals driven by product innovation and real impact
* Flat structure with no micromanagement and full ownership of your work
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