Data-driven SEO Team Lead with hands-on experience in the Casino vertical. Proven track record in dominating branded SERP and scaling organic traffic from product inception. Focus is on brand protection for a primary Tier-1 product, utilizing both White and Black Hat strategies.
Requirements * Experience: 4+ years in SEO with 2+ years in a Lead/Senior capacity specifically within the iGaming/Casino niche. * Brand Protection: Expert-level knowledge of dominating branded keyword clusters and managing reputation/visibility in Tier-1 markets. * Strategic Expertise: Master of both White Hat (product optimization) and Black Hat (aggressive link building, PBNs, cloaking) techniques. * Technical Execution: Proficiency in building and managing mono-sites (small, cluster-based websites) to saturate SERPs for branded queries. * Analytical Rigor: Deep experience in data-driven decision-making. * Tools: Advanced mastery of Ahrefs, SEMrush, Screaming Frog, GSC, GA, SEranking and specialized tools for expired domain auctions and parsing. * Product Growth: Demonstrated history of scaling a product’s organic traffic from zero to significant volume. * Language: Intermediate to Upper Intermediate English (B1/B2) for navigating Tier-1 competition.
Responsibilities * Hands-on Execution: Managing site audits, content deployment, and link acquisition. * SERP Domination: Developing and executing a strategy to occupy multiple positions in the Top 10 for branded keywords through the main product and auxiliary mono-sites. * Product Optimization: Leading the technical SEO roadmap for the primary casino product to ensure maximum crawlability and indexation. * Process Architecture: Designing the SEO workflow, including content briefs, technical QA, and link-building pipelines. * Team Building: Recruiting, onboarding, and mentoring SEO specialists and link builders once the initial unit is ready for scaling. * Metric Development: Creating and tracking cascade KPIs (ROI, LTV/CAC from organic, SERP Share of Voice).
Nice to have * Automation: Experience using LLMs (GPT/Claude) or custom scripts to automate content generation for mono-sites at scale. * Cross-Channel Insight: Understanding of how PPC/Social/Media placements interact with organic SERP results. * Domain Expertise: Established network of domain brokers and experience with high-stakes domain auctions.
Working conditions * Autonomy: Full ownership over the SEO strategy and budget allocation for the brand protection unit. * Scaling Opportunity: Transition from a hands-on lead to a managerial role with the budget to build a dedicated team post-probation. * High-Stakes Environment: Opportunity to work on a primary product in the most competitive Tier-1 iGaming markets.
What we offer: * Fully remote position with flexible working hours * 20 days of vacation and paid sick leave * Work with Tier-1 traffic and high budgets (Canada) * A culture that values ownership, speed, and transparency * Competitive compensation (base + % of profit) * Opportunity to implement your own seo strategy and grow with the company * Work in a result-oriented team that expects measurable performance from day one
