We are looking for a CRM / Retention Analyst to support our CRM and Retention teams with data-driven insights and identify growth opportunities for LTV and player retention through behavioral and communication performance analysis. HOW YOU WILL MAKE AN IMPACT: * Analyze key retention metrics: FTD → repeat deposits, churn rate, retention cohorts, LTV, ARPU/ARPPU, deposit frequency. * Build and maintain analytical reports and dashboards for CRM campaigns, player segments, and promotions. * Evaluate the effectiveness of CRM communications (Email, SMS, Push, In-App, Onsite) including open rate, CTR, and deposit conversion. * Conduct cohort and behavioral analysis by GEO, acquisition source, player type, and deposit patterns. * Support player segmentation (RFM, deposit segments, churn segments, VIP logic). * Design and analyze A/B tests for CRM campaigns. * Identify insights and opportunities to improve retention, player lifecycle, and revenue. * Analyze player activity, sessions, games, and content performance to understand impact on retention. * Provide data-driven insights and recommendations to CRM, Product, and VIP teams.
WHAT WILL HELP YOU SUCCEED IN THE ROLE: * 2+ years of experience as a Data / Product / Business Analyst * Strong SQL skills * Experience with BI tools (Power BI, Tableau, Looker, Metabase, or similar) * Understanding of key product analytics metrics (LTV, ARPU, ARPPU, churn, cohorts) * Experience with retention and cohort analysis * Ability to work with large datasets * Ability to translate data into clear business insights * Experience with A/B testing or CRM analytics is a plus * Experience in iGaming / betting / gaming / fintech / subscription products is a plus
WHY YOU’LL LOVE IT HERE: * Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work! * Unlimited vacation days and paid sick leave—because your rest matters. * A competitive compensation that truly reflects your skills and expertise. * Employee referral bonus and gifts to celebrate your special occasions. * 50% financial support for learning expenses to supercharge your professional growth! * A positive atmosphere where you always feel respected and truly belong. * Inspirational team-building activities that turn colleagues into best friends. * Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships. * Co-working space reimbursement to save your nerves from always working from home :)
