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Описание: |
Our client is an international product-based IT company specializing in the iGaming industry. Founded in 2014, the company has been successfully operating on the market for more than 11 years, bringing together a team of 400+ professionals. Starting as a leader in the CIS region, the company is now actively expanding on a global scale.
We are looking for a Senior Retargeting Manager to join our media buying team and scale retargeting across multiple GEOs and tiers.
Key responsibilities and your contribution:
— Build, launch, and scale retargeting campaigns across multiple channels (Ubidex, DSP / Push / Native, Facebook Ads)
— Own performance and profitability of retargeting activities, including budget allocation and PnL responsibility
— Develop and execute user retention and reactivation strategies to increase repeat deposits and LTV
— Segment audiences (new, active, dormant, high-value users) and manage cohorts effectively
— Analyze and optimize key metrics: ROI, ROAS, LTV, Retention, CPA, ARPU
— Generate, test, and validate hypotheses to improve user lifecycle performance and campaign efficiency
— Collaborate closely with product, retention, design, and media buying teams
— Create clear briefs for creatives and landing pages, participate in testing and optimization
— Identify bottlenecks in funnels (reg → FTD → repeat deposits) and implement improvements
— Scale high-performing campaigns, channels, and strategies across different GEOs and tiers
Your qualifications:
— 1+ year of experience in iGaming, performance marketing, or traffic arbitrage
— Proven hands-on experience in retargeting / remarketing campaigns
— Experience working with platforms such as Ubidex, DSP / Push / Native networks (e.g., PropellerAds, RichAds, TrafficStars)
— Solid understanding of user lifecycle and key metrics (LTV, Retention, ROI, CPA, ARPU)
— Strong analytical skills and experience with tracking and analytics tools (e.g., Voluum, Binom, Keitaro, Google Sheets, Power BI)
— Experience with audience segmentation and cohort-based campaign management
— Hands-on experience working with creatives and landing pages (hypothesis, briefing, testing)
— Experience managing advertising budgets ($30K+ monthly)
— High level of ownership, autonomy, and proactiveness
— Ability to work in a fast-paced environment and build processes from scratch
— Strong communication skills and cross-functional collaboration experience
Benefits:
⭐ Days of recovery: 20 paid vacation day per year and unlimited sick leave days.
⭐ Health: corporate medical insurance, a company psychologist and a Cafeteria of Benefits for personal wellness choices.
⭐ Education: a variety of foreign languages course for you to choose from. Also we are open for your development and you can choose different courses /training for improving your skills.
⭐ Compensation: additional benefits that can be used according to company policy, e.g. paid business trips, international conference opportunities, lunch perks at our offices etc.
⭐ Work Environment: work remotely or from one of our offices in Cyprus, Portugal, Poland, equipped with the equipment you’ll need for success.
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