Organo Republic is a fast-growing gardening products company dedicated to delivering high-quality, sustainable solutions for home gardeners and professionals. We manage a diverse product portfolio and sell through multiple channels, including Amazon, Walmart, Etsy, and Shopify.
We are looking for a skilled and motivated Email Marketing Specialist to strengthen our customer communication and drive growth through data-driven, creative campaigns.
Responsibilities * Develop, manage, and optimize email and SMS marketing campaigns using Klaviyo * Build and maintain automated flows (welcome, abandoned cart, post-purchase, re-engagement, etc.) * Segment customers based on behavior, lifecycle stage, and preferences * Plan and execute multi-channel communication (email, SMS, push notifications) * Monitor and improve email deliverability (IP/domain reputation, warm-up processes, blacklists, postmaster tools) * Conduct A/B testing for subject lines, content, layouts, and send times * Analyze campaign performance and prepare regular reports * Collaborate with marketing, design, and sales teams to align messaging * Ensure compliance with GDPR, CAN-SPAM, and other email regulations
Requirements * Minimum 1 year of experience in a similar email marketing role * Hands-on experience with Klaviyo (required) * Strong understanding of multi-channel communication (email, SMS, push) * Knowledge of customer segmentation and lifecycle marketing * Solid understanding of email deliverability: * IP and domain reputation * Warm-up strategies * Blacklists and postmaster tools * Proven experience with A/B testing and optimization * Strong analytical skills with the ability to interpret data and insights * Creative mindset with attention to detail * Ability to manage multiple campaigns and deadlines * Good written English communication skills
Nice to Have * Experience in e-commerce or DTC brands * Familiarity with Amazon, Shopify, Walmart, or Etsy ecosystems * Knowledge of CRM and marketing automation tools * Basic understanding of HTML/CSS for email templates * Experience with customer retention and loyalty programs
What We Offer * Opportunity to grow with a fast-expanding international brand * Competitive salary based on experience * Supportive and collaborative team environment * Professional development and learning opportunities * Real impact on company growth and customer engagement
