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Описание: |
We are looking for a Senior Retargeting Media Buyer who will be responsible for driving growth in key monetization metrics of the existing user base: REG (Registrations); FTD (First-Time Deposits); RD (Repeat Deposits).
The core objective is to build a systematic user re-engagement and reactivation model through DSP / SSP / Meta Ads, as well as test and implement cross-channel retargeting strategies.
This is a strategic role with direct impact on revenue, LTV, and ROI. We expect not just campaign launches, but the development of a full-scale performance system.
What You’ll Do:
* Launch and scale retargeting campaigns across all user segments
* Increase REG → FTD conversion rate
* Improve RD rate and LTV
* Reactivate dormant users
* Build cross-channel retargeting strategy
* Conduct ongoing A/B testing and optimization
* Prepare performance reports with a focus on revenue impact
What Success Looks Like:
* First campaigns launched within the first month
* Implementation of a segmentation model (REG / FTD / RD)
* RD rate growth within 2–3 months
* Consistent ROAS and ROI growth
* Reduced eCPA while maintaining LTV
* Established A/B testing framework
* Transparent cross-channel retargeting model
Requirements:
* 2+ years of experience in media buying / performance marketing within iGaming
* Hands-on retargeting experience via DSP / SSP / Meta Ads
* Experience building campaigns focused on FTD and RD
* Strong understanding of unit economics (LTV, CAC, ROI)
* Experience with A/B testing
* Ability to analyze cohort performance
* Experience with tracking systems (postback, event-based tracking)
* Ability to independently manage budgets and make data-driven decisions
* Experience collaborating with web analysts, data analysts, and design teams
Nice to Have:
* English level B1—В2
* Experience with AppsFlyer / Adjust / Keitaro
* Experience with programmatic platforms
* Experience building retargeting processes from scratch
What We Offer:
* Time Off. 21 working days of paid vacation, 25 paid sick leave days (no doctor’s note required), and 3 fully paid personal days per year
* Learning & Development. $600 annual budget for courses, conferences, or mentorship — whatever helps you grow
* Business Travel. Visits to our main office in Cyprus and international conferences — meet the team in person and stay on top of industry trends
* Team Culture. Regular team buildings, offsites, and company events — we work hard but also celebrate together
* Autonomy & Ownership. Transparent processes, no micromanagement — we trust you to take the lead and drive results.
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