|
Описание: |
Programmatic Media Buyer (Mid-Senior Level)
Type: Part-Time or Full-Time (Open to discussion based on candidate experience and availability)
Department: Media
Reports To: Media Director
About One Core Media
One Core Media is a performance-driven digital agency working with growth-stage brands across home services, legal, health, education, B2B, and eCommerce. We specialize in measurable growth through full-funnel execution, combining media buying, strategy, creative production, CRO, and automation.
We are expanding our media buying team and looking for a dedicated Programmatic expert to scale paid campaigns across display, video, native, and CTV—driving real business outcomes for our clients.
Role Overview
We are seeking a Programmatic Media Buyer with 4–7 years of hands-on experience managing campaigns in DV360 and other DSPs. This is a client-facing role, ideal for someone who can own the full media buying lifecycle—from planning, forecasting, and launch to ongoing optimization and insights reporting.
You’ll work closely with cross-functional teams across creative, analytics, and strategy, and be expected to deliver results across upper, mid, and lower funnel campaigns.
This role is open to both part-time and full-time candidates. For those seeking a full-time opportunity, experience in Paid Social (Meta, TikTok, LinkedIn) or Paid Search (Google Ads) is preferred in addition to core programmatic expertise.
Key Responsibilities
Strategy & Planning
* Translate client goals into full-funnel media strategies using DV360 and/or other DSPs (e.g., StackAdapt, The Trade Desk)
* Build campaign plans, audience segmentation, and inventory strategies tailored to awareness, consideration, and conversion stages
* Create accurate spend forecasts, pacing plans, and testing roadmaps based on media objectives
Campaign Execution
* Launch and manage Programmatic campaigns (display, video, native, and CTV) across DSP platforms
* Set up and monitor tracking infrastructure (pixels, tags), ensure accurate conversion tracking
* Execute structured tests, manage inventory lists, and adjust bid/frequency strategies as needed
Optimization & Reporting
* Monitor performance against KPIs (CPM, CTR, CPC, CPA, ROAS) and continuously optimize for efficiency and outcomes
* Generate insights reports and performance recaps with clear recommendations for next steps
* Present findings in internal reviews and client-facing calls
Client Collaboration
* Serve as a programmatic lead on assigned accounts, ensuring media strategy aligns with business objectives
* Coordinate with creative, strategy, and analytics teams to align campaign messaging and execution
* Support quarterly reviews and roadmap planning with channel-level insights and data-backed opportunities
What You Bring
Must-Have Qualifications
* 4–7 years of hands-on Programmatic media buying experience
* Strong expertise in DV360, and working knowledge of at least one other DSP (e.g., StackAdapt, The Trade Desk, Amazon DSP)
* Strong data fluency — experience with Excel/Sheets, Looker Studio, and native DSP dashboards
* Knowledge of conversion tracking setup, pixels/tags, and attribution modeling
* Ability to communicate performance insights in a clear, client-friendly manner
* Experience working with diverse accounts and adapting to different funnel strategies
Bonus Skills
* Familiarity with contextual and audience-based targeting strategies
* Exposure to CTV, native, or retargeting formats beyond standard display/video
* If applying for a full-time role:
* Experience managing Paid Social campaigns (Meta, TikTok, LinkedIn), or
* Experience with Google Ads or YouTube campaigns within Paid Search ecosystems
Role Details
* Open to both Part-Time and Full-Time candidates
* Flexible remote position
* Competitive compensation aligned with experience and availability
* Opportunity to grow into a strategic leadership role as the programmatic offering expands
How to Apply
If you’re a performance-focused Programmatic expert with a passion for strategic media execution, please send you CV at anastasia@onecoremedia.com
Відгукнутись на вакансію |
