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Описание: |
Summary:
The company is looking for a Retention Manager who will launch retention campaigns and increase player engagement. You will segment audiences, personalize offers, and analyze key metrics to optimize results.
About our client:
The client specializes in delivering an exceptional level of customer satisfaction. By focusing on long-term value, proactive support, and consistent engagement, the customer helps businesses maximize customer retention, reduce churn, and strengthen trust throughout the entire customer journey. Their approach combines innovation, adaptability, and a customer-centric mindset, ensuring that every interaction adds value and reinforces loyalty.
Responsibilities:
* Plan and execute retention activities, including bonuses, tournaments, and multi-channel communications (email, push, SMS, messengers) in collaboration with cross-functional teams.
* Build monthly retention plans and funnels considering different stages of the player lifecycle.
* Conduct segmentation and personalization to deliver relevant offers to the right target audiences.
* Analyze key metrics (LTV, ARPU, churn, retention rate, bonus rate), generate hypotheses, run A/B tests, and prepare actionable insights.
* Coordinate tasks across content, design, and product teams to ensure quality implementation.
* Introduce new retention tools and best practices in collaboration with product managers.
* Monitor market trends and competitor activities to optimize retention strategies.
* Experience with multi-channel campaigns (email, push, SMS, in-app) is preferred.
Requirements:
* Experience in email marketing or retention from 1 year.
* Understanding of the full player lifecycle.
* Hands-on experience planning and launching multi-channel communications (email, push, SMS, in-app).
* Strong analytical skills and ability to interpret key CRM metrics (LTV, ARPU, churn, retention rate, bonus rate).
* Experience conducting A/B tests and generating actionable hypotheses.
* Task management skills: ability to plan, structure, and control execution of tasks.
* Excellent communication skills: able to argue and negotiate effectively.
* English proficiency B1 or higher.
Tools & Knowledge:
* Experience working with CRM platforms such as Customer.io, Braze, Optimove, Fast Track, or similar systems.
* Hands-on experience with analytics tools (Tableau, Power BI, Amazon QuickSight, Google Analytics).
* Basic understanding of HTML or regular hands-on work with HTML for editing and improving email templates.
Benefits:
* Full-time with flexible hours.
* Professional development opportunities within the company.
* Training and mentoring: team support during onboarding and probationary periods.
* Paid vacation and sick leave days.
If you are ready to take your career to the next level, we encourage you to contact us:
* liubov.se@visiongrid.io
* @LyubovShef
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