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About Yanarchy
Yanarchy is a Los Angeles—based talent agency that partners with unique, driven talents, helping them reach new heights and fulfill their dreams. We focus on cultivating individuality and providing full support so our talents can maximize their potential and achieve their goals.
Yanarchy is not just an agency — we are building a future ecosystem of services and monetization tools, developed as independent projects based on our expertise.
The Role
We are looking for a Head of Content Distribution & Growth to launch and scale our organic traffic generation department. In this role, you will create and distribute engaging talent-driven content across platforms like TikTok, Instagram, YouTube Shorts, Facebook, Snapchat, Reddit, and X/Twitter.
Your mission will be to build a systematic, independent traffic engine that drives sales, boosts brand and talent visibility, and unlocks new monetization opportunities. This position is ideal for someone who combines strategic thinking with a deep understanding of social media trends and audience engagement dynamics.
Requirements
* 2-3+ years of experience as an Organic Growth Lead, Creative Lead, or Marketing Lead in the creator economy or digital media.
* Hands-on experience launching and scaling organic traffic through TikTok, Instagram, Facebook, YouTube, Snap, and Reddit.
* Experience building and managing creative teams (scriptwriters, editors, producers, designers, SMM).
* A deep understanding of the specifics of video distribution: algorithms, formats, platforms, policies, and trends.
* A portfolio with successful case studies: viral campaigns, scaled content strategies, subscriber growth, and increased views/revenue.
* An analytical mindset: understanding how to track and interpret key content performance metrics using tools like TikTok, Meta, Snap, and YouTube Analytics.
* Fluent in English, with an understanding of trends and pop culture in tier-1 countries.
Nice to Have
* Experience with Reddit promotion and moderation.
* Experience in scriptwriting.
You will
* Build a full-cycle content pipeline — from idea generation to creation, publication, and analytics — ensuring consistency and scalability.
* Launch and own a lean, high-performing team of scriptwriters, creatives, video editors, SMM managers, posters, moderators, and designers.
* Identify and double down on high-potential growth channels (TikTok, Meta, Snap, YouTube, Reddit, X), developing a creative “format bible” tailored to each talent.
* Approve and oversee viral yet brand-safe content throughout pre- and post-production stages.
* Run A/B tests, analyze performance, and continuously optimize retention strategies and conversion funnels.
* Turn insights into action — improving content distribution and audience engagement based on real data.
* Experiment boldly: launch new formats, explore emerging platforms, and scale what works.
What we offer
* Fully remote work in a creative and ambitious team.
* Competitive, performance-based compensation with room for growth.
* Paid vacation, sick leave, and personal days off.
* Fast feedback loop with minimal bureaucracy.
* A chance to shape processes and bring your own ideas to life.
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