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Описание: |
Our team, a logistics-focused digital services provider is growing, and we’re looking for a Google Ads Expert to join us.
Compare The Carrier is a leading USA logistics marketing platform that compares rates from the best Shipping Companies to help customers choose the right transport partner for their needs.
Position: Paid Acquisition Manager / PPC Manager (Lead Generation Focus — Google Ads Expert)
Are you an experienced Google Ads Manager / PPC Expert with a proven track record in lead generation? We’re looking for a professional skilled in Google Ads, Bing Ads who can drive high-quality leads.
Key Responsibilities:
* Lead Generation Strategy Development:
Design, implement, and optimize lead generation strategies across Google Ads and Bing Ads with conversion setup and GTM management.
Focus on scaling high-quality lead volume while optimizing for conversion rates and lowering cost-per-lead (CPL).
* Campaign Execution and Optimization:
Oversee end-to-end campaign management and continuously optimize campaigns for higher ROI and conversion rates.
Drive A/B testing and data-driven adjustments to maximize the impact of campaigns.
* Analytics and Reporting:
Monitor and report on KPIs related to lead acquisition, user engagement, CPL, and ROAS.
Use data insights to refine strategies and provide actionable recommendations.
Key Qualifications:
* Expertise in Google Ads, Bing Ads, Conversion Setup, and GTM: Extensive experience managing high-impact Google Ads campaigns, with hands-on proficiency in conversion tracking and Google Tag Manager.
* Data-Driven and Strategic: Proficient in analytics tools (e.g., Google Analytics, Clarity, etc.) to guide decisions and optimize performance.
* USA Market Experience: previous experience on USA market is a must.
* At least Upper-Intermediate English: Strong written communication skills for effective collaboration and reporting to stakeholders.
Would be a Plus:
* Logistics niche experience.
* Experience with B2B products.
* Knowledge of marketing automation and CRM systems.
Fully remote position | Friendly supportive team
Please attach your CV and desired compensation rate, thank you!
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