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Описание: |
RISK Inc.: An international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 500+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.
Always Pushing the Boundaries? You Already Belong at RISK!
Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.
We are looking for a CRM & Retention Manager to join our team.
Job Description:
* Build and optimize automated welcome, activation, retention, and reactivation flows to drive player engagement and LTV;
* Create personalized CRM campaigns for different player segments: newcomers, active, and dormant users;
* Engage players across email, SMS, push notifications, in-app messages, notification center, and sliders;
* Segment players based on gaming behavior, preferences, deposits, turnover, and average bet to deliver targeted offers;
* Monitor and analyze CRM performance metrics (OR, CTR, Bonus Rate, Activation, Retention, DAU / WAU / MAU) and prepare actionable reports;
* Continuously optimize communication chains and promotions based on data insights;
* Initiate, launch, and analyze CRM promotions aimed at increasing player activity and retention;
* Collaborate closely with Product, Design, and Copywriting teams to ensure effective CRM communications.
Qualifications:
* Hands-on experience with CRM platforms (Customer.io, Smartico, or similar)
* Ability to build and optimize lifecycle communication flows: onboarding, retention, churn prevention, reactivation
* Strong understanding of player segmentation (FTD, 2DEP, 3DEP, Pre-VIP, LTV-based)
* Practical experience with email, push, and SMS channels, including triggers and frequency control
* Solid understanding of bonus mechanics (cashback, reloads, missions, tournaments)
* Ability to analyze key CRM metrics (Retention, Churn, ARPU / ATPU)
* Strong Excel / Google Sheets skills (formulas, pivots, cohort analysis)
* Good understanding of casino and sportsbook products
* Data-driven mindset with ownership for results and the ability to turn insights into actions
Our Benefit Cafeteria is Packed with Goodies:
* Children Allowance
* Mental Health Support
* Sport Activities
* Language Courses
* Automotive Services
* Veterinary Services
* Home Office Setup Assistance
* Dental Services
* Books and Stationery
* Training Compensation
* And yes, even Massage!
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