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Описание: |
We are looking for a B2B Content Writer / Content Marketing Specialist who can create deep, research-driven content. This role is for someone who goes beyond surface-level marketing texts and can translate complex topics into clear, structured, and valuable materials for decision-makers.
Responsibilities
* Write whitepapers, research articles, long-form blog posts, and analytical reports on customer support, CX strategy, outsourcing, AI in support, automation, quality management, and operations
* Create scripts for webinars, videos, and expert interviews
* Write LinkedIn posts (thought leadership, insights, opinions)
* Create and improve landing page copy for services and vertical solutions
* Conduct independent research: analyze industry reports, case studies, and trends
* Work closely with subject-matter experts (CX leaders, operations, AI team) to extract insights and turn them into content
* Structure content for SEO (with guidance from SEO specialists)
* Maintain consistent tone of voice and messaging across all materials
Requirements
* 2+ years of experience in B2B content marketing
* Experience writing for B2B services, SaaS, IT services, or outsourcing companies
* Strong ability to work with complex topics and build logical, well-structured narratives
* Advanced written English (C1)
* Confident research skills
* Ability to write both long-form analytical content and concise marketing copy
* Basic understanding of SEO principles
* Portfolio with examples of long-form B2B content (articles, whitepapers, reports, case studies)
Nice to Have
* Experience with CX, customer support, outsourcing topics
* Experience writing scripts for video or webinars
* B2B SMM expertise (LinkedIn, YouTube, etc.)
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