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Описание: |
Role overview
As Middle+ SMM & Community Manager (Part-time), you will own Bintime’s social media and community presence across LinkedIn, Twitter (X), Medium, and Reddit. This is a business-driven SMM role focused on pipeline contribution, thought leadership, and professional community growth. You will manage the full SMM lifecycle: strategy, execution, and performance analysis. This role was opened to strengthen social media and community as a direct business growth channel, extending impact beyond the website and blog. You will work in a small team with clear ownership and accountability for results.
Key Responsibilities
* Lead strategy and execution across SMM channels, particularly across multiple LinkedIn Profiles (CEOs, Corporate Strategy from A to Z, Services, and Product pages) as a core business-first channel.
* Commit to the result-oriented complex company strategy from A to Z Content plans that align with business, marketing, and product goals, not just creative output.
* Generate and implement ideas to drive engagement, discussions, and conversions: e.g., lead-gen campaigns and thought leadership series.
* Measure, analyze, and report on the real impact — engagement quality, community growth, MQLs, not just reach or likes.
* Conduct social listening and community sentiment tracking; iterate fast based on insights.
* Identify and launch initiatives (e.g., video shorts, AMA events) that tie directly to business results.
* Collaborate cross-functionally with Sales and Customer Success to align messaging and amplify impact.
Requirements
* Proven track record in owning B2B social media pages, especially LinkedIn business strategy.
* 3+ years of SMM/community management in B2B SaaS or IT contexts.
* Experience with niche platforms (Medium, Reddit, LinkedIn Communities) is a plus, especially for generating thoughtful conversations.
* Data-driven mindset: you can measure results, interpret analytics, and iterate to optimize.
* Creativity that serves strategy: you don’t wait for briefs, you build them.
* Strong written English (B2+) and ability to translate complex concepts into catchy, insight-driven posts.
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