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Описание: |
We are looking for a talented Sales Development Representative to build and manage a consistent inbound and outbound lead flow via Upwork and LinkedIn.
The ideal candidate has proven B2B lead generation experience in the US, EU, and Canada markets, hands-on expertise with Upwork and/or LinkedIn, strong analytical skills, and a creative, data-driven approach to pipeline generation and optimization.
Key ResponsibilitiesUpwork Lead Generation & Account Growth
* Independently search for and identify potential clients on Upwork, pre-qualifying job posts based on company criteria and ICP.
* Write customized cover letters and proposals that address client needs and clearly differentiate our offering.
* Develop, test, and optimize bidding strategies to maximize win rates.
* Manage and optimize multiple Upwork profiles to improve visibility, ranking, and conversion.
* Run A/B tests on proposals, messaging, and positioning.
* Maintain Top Rated / high-credibility status through timely communication, high-quality engagement, and positive client reviews.
* Track performance metrics and continuously improve outreach effectiveness.
LinkedIn & Outbound Prospecting
* Identify and research potential clients in US and EU markets using LinkedIn Sales Navigator, databases, and other prospecting tools.
* Build and execute targeted outbound campaigns via LinkedIn, email, and relevant channels.
* Craft, test, and iterate personalized outreach messages to maximize response and engagement rates.
* Work with CRM systems (HubSpot / Salesforce / Pipedrive or similar) to manage, track, and report on leads.
* Qualify leads and pass them to the Sales team with clear context regarding ICP fit and opportunity potential.
Important Notes
* No closing responsibilities.
* This is a research-driven, pipeline-building role focused on lead generation and qualification.
* No hard selling.
Candidate Requirements
* 1+ year of relevant experience (candidates without prior experience may also be considered)
* Strong communication skills
* Upper-Intermediate English or higher, both written and spoken
* Hands-on experience working with Upwork
* Experience with CRM systems and building outbound campaigns in a LinkedIn-driven environment
What We Offer
* Competitive, market-aligned compensation with regular reviews.
* Clear opportunities for professional and career growth.
* The ability to directly influence company results with transparent financial incentives tied to performance.
* A friendly, professional, and supportive team environment.
* Autonomy, trust, and room to experiment with new approaches and campaigns.
If you are seeking professional growth in a friendly, collaborative environment and are excited by creative challenges, we would be glad to hear from you.
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