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About Yanarchy
Yanarchy is a Los Angeles—based talent agency that partners with unique, driven talents, helping them reach new heights and fulfill their creative potential. We focus on cultivating individuality, building distinctive personal brands, and providing full-spectrum support so our talents can grow, scale, and thrive.
Yanarchy is not just an agency — we are building a future ecosystem of creative services, production capabilities, and monetization tools, developed as independent projects rooted in our expertise.
The Role
We are looking for an experienced Creative Director to define, lead, and elevate the creative identity of our talents across all formats, platforms, and content pipelines.
In this role, you will shape personal brand strategies, design visual identities, lead creative ideation, and ensure that every piece of content — from raw concepts to final edits — aligns with the talent’s character, the studio’s standards, and performance goals.
This position is perfect for a visionary creative leader with strong aesthetic intuition, strategic thinking, and deep understanding of digital-first audiences, lifestyle culture, and fast-paced content ecosystems.
Requirements
Experience & Expertise
• 5+ years in creative direction, content strategy, personal branding, or fashion/creative campaign development — ideally in entertainment or the creator economy.
• A strong portfolio showcasing brand storytelling, visual identity creation, and creative execution across digital platforms.
• Deep understanding of culture, Gen Z + Millennial trends, and aesthetic patterns that perform in Tier-1 markets.
• Strong knowledge of digital-first platforms: TikTok, Instagram, YouTube.
• Experience directing or managing creative teams: directors, writers, producers, stylists, editors, and post-production specialists.
• Ability to lead and prioritize 10+ parallel creative threads without losing clarity or quality.
• Exceptional taste, creative judgment, leadership, and communication skills.
Nice to Have
The ideal candidate is a forward-thinking creative who not only understands global trends but actively shapes them.
They are confident working with high-profile or celebrity talent, guiding them with clarity and taste. They thrive in fast-paced environments, build structured creative systems, and know how to convert vision into consistent high-quality output.
Bonus if you bring experience across entertainment, social-first content, fashion, or digital media campaigns — and a love for collaborative creative work.
You will1. Personal Brand Strategy (Character + Aesthetic Development)
• Create holistic brand identities, including tone, personality, narrative themes, and long-term growth direction.
• Build detailed Character Guidelines covering visual style, fashion language, content energy, communication topics, and cultural positioning.
• Conduct market, cultural, and audience research to ensure brand relevance in Tier-A markets.
2. Creative Direction for Social Media
• Lead end-to-end creative ideation across YouTube, Instagram, TikTok, and cross-talent collaborations.
• Develop hooks, content pillars, viral frameworks, storytelling angles, and strategic content maps.
• Oversee content execution to ensure alignment with brand identity, narrative consistency, and performance strategy.
3. Creative Leadership Across All Departments
• Lead creative briefings, writers’ rooms, and collaborative ideation with directors, producers, and script teams.
• Provide direction during production (remote and on-set) to ensure adherence to the talent’s character guide.
• Guide post-production teams on tone, pacing, music curation, design, and emotional delivery.
• Ensure the entire content pipeline — concept → script → production → post → optimization → social — follows one unified creative vision.
4. Visual Identity Direction
• Define fashion direction and styling concepts: silhouettes, aesthetics, palettes, moods, wardrobe communication.
• Work closely with stylists, glam teams, production designers, and cinematographers to bring visual language to life.
• Maintain consistency across all photoshoots, videos, and promotional materials.
5. Creative Campaign Development
• Conceptualize large-scale creative campaigns across social, digital, PR, partnerships, and cross-talent activations.
• Create treatments for optimization/testing teams and ideate new campaign formats.
• Lead creative strategy for IP launches, brand partnerships, and collaborative projects.
6. Performance-Driven Creative Strategy
• Leverage analytics and platform insights to evolve creative approaches.
• Partner with optimization and traffic teams to iterate based on performance KPIs.
• Ensure that creative direction supports growth goals: views, retention, engagement, follower growth, and fan conversion.
What we offer
• Fully remote work in a creative and ambitious team.
• Competitive, performance-based compensation with room for growth.
• Paid vacation, sick leave, and personal days off.
• Fast feedback loops with minimal bureaucracy.
• A chance to shape processes, influence creative direction, and bring your ideas to life.
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