BetterMe is a health & wellness platform providing a tailored holistic approach to well-being. Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits.
About the Role: We’re looking for a Content Manager with a Copywriting Background who lives at the intersection of strategy, storytelling, and structure. Someone who can manage and create high-quality, impactful content — from in-app lessons to marketing materials, PDFs, eBooks, e-commerce copy, and more — all while keeping the user front and center.
Your impact: * Researching and planning content with a strong UX + marketing lens. * Creating clear outlines, content plans, and briefs. * Reviewing, editing, and approving content created by freelancers and team members. * Managing freelancers and sourcing new talent when needed. * Collaborating with multiple departments (Marketing, B2B, E-commerce, Developers, Agencies). * Working on a wide range of content types — think: in-app content, educational courses, eBooks, campaigns, promotional articles etc.
About you: * Solid experience in content management and copywriting (US/ international market). * Fluent English with a feel for tone, flow, style, and clarity. * A strategic mind that can structure content clearly and effectively. * A deep understanding of marketing, user experience, and instructional design. * A creative approach paired with the ability to make complex info digestible. * Experience juggling multiple content formats (app, course, PDF, e-commerce, etc.). * Stellar communication skills and confidence working cross-functionally. * Agility — you’re comfortable shifting gears between wellness, psychology, fashion, and more. * Strong research skills — you know how to dig deep and find what matters. * The ability to process a lot of info and turn it into paywall-worthy materials.
Will be a plus: * Have worked in health, wellness (mental and physical), or fitness. Created courses, app-based content, or educational materials. * Bring a structured approach to your creative process. * Are always up for learning something new, testing tools, or diving into new formats.
Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest healthtech company in the world.
The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We’re one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.
Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.
Find more about us on social media platforms: Instagram, LinkedIn.
